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It makes you stop and glance up at the TV screen, or flip back to that previous newspaper page to contemplate its meaning. However, for most people, it’s probably something that impacts their pocket book, and a pretty good example of that in the car business recently has been the claim of “40 mpg!
”Never mind the footnote that the “40” referenced is the EPA’s “highway” mpg, rather than the typically lower “city” or, more meaningful, combined mileage. An advertisement bannering any variant of “40 mpg” gets your absolute attention if you’ve just witnessed on the gas pump when the dispenser clicked. Car engineers do sophisticated analysis to figure out how to reach it, and the numerical game often comes down to just getting to the threshold where the number rounds up to 40.
Rose has strewed his own household, a large, airy apartment in Brookline, with so many enchanted objects that it resembles a contemporary version of the Burrow, the magical home of the Weasley family in the Harry Potter series, with talking pill bottles, a teleporting cabinet (open a door and it connects by Skype to Mr.
The next day, each car was repeatedly piloted around our familiar Tehachapi real-world driving loop, a richly informative 27.3-mile mix of small-town stop-sign streets, curvy rural roads, elevation changes, and freeway miles.
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Every once in a while, an advertising claim comes along that strikes a nerve.
He thinks that our current computers and phones require too much from users in the form of our having to input search terms, Internet addresses, and the like.” The internet of things “Glow Caps – pill bottles that know when you’re supposed to take your medication – are on sale in the US.
Fail to take a pill and they’ll glow, then beep, …” Now, Even Granny’s Fuzzy Slippers Are Texting You “Already on the market: A pill bottle that glows, beeps, phones and texts if you are in danger of missing a dose.